Instagram Rolls Out Video Features – Future of Vine Threatened?
Instagram have just launched video functionality for their widely popular picture app. This addition clearly draws similarities with the hugely successful Vine app – which allows users to snap 7 second videos of whatever – but will Instagram’s new video functionality impede on the future of Vine?
Although the two are amazingly similar (but with quite a few notable differences) both apps already have huge global followings. On the one hand, we have Instagram’s millions of breakfast snappers, and on the other we have Will Sasso and his Vine compadres. The first striking difference is that, as you might have expected, Instagram still allows users to add the typical filters to their videos – something which Vine lack altogether. Moreover, Instagram allows 15 second videos with editing capabilities versus Vine’s 7 second videos and as of yet not editing capabilities.
People will no doubt see these extra features held by Instagram as a major bonus, but one must first consider the original intentions of the Vine app – it was limited for a reason – the reason being it clearly brings out the most creative sides in people. When you’re given only 7 short seconds to make a video, it immediately becomes more of a challenge to create something worth watching and sharing.
All that being said, these new changes to Instagram will undoubtedly affect Vine’s growth, but to what extent we’ll have to wait and see. Considering Instagram’s already massive following, I would warn Vine to err on the side of caution in the near future in terms of any major changes, as on wrong move can shift the whole landscape in Instagram’s favour.
Stay tuned. (And I’ve added in a handy comparison chart for both apps, full credit to techcrunch.com)